WRAP UP: Automechanika

Automechanika Frankfurt is the world’s leading trade fair for the automotive service industry and is unique with regard to its product range, breadth and depth. With over 4,700 exhibitors (and months and months to organise), we understand why this event only takes place every second year.

The Yakima Australia and Yakima Europe offices combined forces to tackle the event, with staff members from both offices representing the company on the ground.

Whispbar was the primary brand focus on our stand, however we did have products from Yakima and Prorack available to showcase the breadth of our company. The stand received plenty of compliments and we had a steady stream of visitors daily.

We were stoked with how our stand turned out, many thanks to our friends at Dutch Expo. Late night / early morning Skype calls, coordinating product samples from 3 continents, debating ideas back and forth and hours spent learning to speak 3 different languages was well worth it in the end. Well, that last part, we made up. We hired someone who could speak 3 languages.

2 of our products, the Yakima FrontLoader and Whispbar WB200, were commended in Auto Express Product Awards which we were really pleased with.

Of course, there were some incredible vehicles of sheer beauty, vehicles with an unbelievable amount of horse power and some defiantly-do-not-touch-or-breathe-on rare vehicles.

It always feels a bit disappointing when something we have worked so hard on is over, but I think our friends at Dutch Expo are rejoicing (and blocking any future emails from us). Jokes.

See you in 2018 Automechanika, Auf Wiedersehen!